SOMETHING NEW IS RISING

You built your tourism business on passion.

Now build it on a system that lasts.

The T.O.U.R. Framework was built from lived experience, exclusively for small business and tourism operators.

By someone who spent 35 years doing it.

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2024 Inside Small Business Top 50 Business Leaders | 2025 BX Business xCellence Award, Travel & Tourism Services |

Published Author: Always Rising | International Speaker

THE REALITY OF RUNNING

A TOURISM BUSINESS

You love what you do. The business side is another story.

You are the best kept secret in your region and you know it.
Your prices have not changed in years, but your costs have.
You are working harder than ever and wondering why it doesn't show in the numbers.
You know you need systems, but you've never had the time or the roadmap to build them.
You've never had a mentor who actually built a tourism business from the ground up.5

Passion is not a business plan. T.O.U.R. bridges the gap between the experience you deliver and the business you deserve to run.

Anissa Renae Kunda, Founder, T.O.U.R.

THE T.O.U.R. FRAMEWORK

Truth. Ownership. Upscale. Refine

The T.O.U.R. framework, takes you on a journey, you enter at the stage that reflects where your business is today.

Truthfully!

You work through each stage, at your own pace, building capability, confidence, and commercial strength.

When you complete one revolution, it begins again from a higher Truth.

T

TRUTH

You cannot fix what you will not face

Where does your business actually stand? Revenue, margins, channels, team. And what have your decisions built?

O

OWNERSHIP

The business will only grow as far as the owner is willing to go.

Accept that a different set of decisions creates a different result. Own your vision. Own your systems.

U

UPSCALE

A great experience deserves a great business.

Reposition. Reprice. Repackage. Build direct bookings, diversify revenue, and become the

operator others study

R

REFINE

Legacy isn't built at the end.

It's built in every decision.

Systems so robust the business runs without you. A brand known in the industry. A legacy that outlasts the founder.

Find out where you are:

The Business Health Score guide's your next step.

Try the free Business Health Score

MEET YOUR GUIDE

35 years behind the scenes. One framework to change an industry.

In 1990, Anissa Renae Kunda joined a tourism business that would become one of Australia's most decorated adventure operators. Over the next 35 years, she shaped its systems, earned it a world-first ecotourism certification, guided it to national award recognition, and carried the invisible operational weight that never makes the brochure.

In 2026, she launched the T.O.U.R. Framework. Not a coaching course built in theory. A system built from 35 years of operational truth. Designed to give every small tourism operator what she had to discover the hard way.

Hall of Fame Inductee Ecotourism Australia (20 Years, 2026)
2024 Inside Small Business Top 50 Business Leaders
2025 BX Business xCellence Award, Travel & Tourism Services
Published Author: Always Rising
International Speaker and ProCoach
Postgraduate qualification in Ecotourism, James Cook University

The Book

Always Rising

A small business woman turning setbacks into success.

A grounded, honest account of resilience, identity, and the quiet work of building something that lasts. Written for every small business owner who has carried more than they were credited for.

Buy the Book

THE TOURNAMENT ACADEMY

You were never meant to build this alone.

Join a growing community of boutique tourism operators who are done with guessing and ready to build businesses that last. The Tournament Academy on Facebook is where the conversation continues beyond the programmes.