MEET RENAE
She built a $2M tourism business from two motorbikes and a folder she called The Bible
The systems that turned passion into profit, and the framework to help you do it too.
2024 Inside Small Business Top 50 Business Leaders | 2025 BX Business xCellence Award, Travel & Tourism Services |
Published Author: Always Rising | International Speaker
THE BEGINNING
1990. Cape York. Two motorbikes and no business plan
In 1990, I walked into my husband's tourism business with one mission: help him get it off the ground. Just for a year. That was thirty-five years ago. We started with two motorbikes, a second-hand Hilux, and less than $100,000 in our first year's income. No computer. No systems. Just passion and a willingness to figure it out as we went.
"None of that happened because I'm exceptional. It happened because I learned to build repeatable systems, so it could survive without me"
The Good Stuff
"Every crisis taught me a system. But the good stuff taught me why it was worth building. Thirty-five years of client stories, staff who stayed for decades, and the rainbows that never got old, that's the part that made all of it worth it"
72 motorcycles · 12 staff · 50 tours a season · 33,300 trees planted · 5,000+ riders
"But there's a difference between a business that survives everything around it, and an owner who survives everything inside it. That's the part I don't talk about as often."
WHAT IT COST
You didn't lose yourself because you were weak. You lost yourself because you were strong for too long.
For years, every call came in the same way: ‘Is Roy there?’ I was the first voice every guest heard and the first one to be forgotten. I managed every booking, every detail, every arrangement, and when the tour left, I ceased to exist in the story. That's the trap every operator can fall into, giving everything to a business that quietly stops seeing you.
THE SECRET
I have a secret, and it needs to be told.
After thirty-five years of learning this the hard way, I know exactly what it takes to build a boutique tourism business that thrives, and I've spent this whole page telling you how I learned it. Here's the part that actually gets me up in the morning: my mission is to help 500 small operators build million-dollar businesses of their own. Not because I need another project. Because watching someone else get there, faster than I did, with less of what it cost me, is the most joyful work I've ever done. That's T.O.U.R. That's the secret. Now it's yours too.
T
TRUTH
You cannot fix what you will not face
Where does your business actually stand? Revenue, margins, channels, team. And what have your decisions built?
O
OWNERSHIP
The business will only grow as far as the owner is willing to go.
Accept that a different set of decisions creates a different result. Own your vision. Own your systems.
U
UPSCALE
A great experience deserves a great business.
Who does your business really serve? What does it stand for?
R
REFINE
Legacy isn't built at the end.
It's built in every decision.
Systems so robust the business runs without you. A brand known in the industry. A legacy that outlasts the founder.
THE BOOK
Always Rising.
Where the work began.
For the woman who feels overwhelmed or unsure where to begin, but knows something needs to shift.
Not a manual. An invitation to return to yourself.
Navigate reinvention, identity, and second chapters
Reconnect with who you are beneath the weight of responsibility
Find clarity that leads somewhere — at your own pace
Trauma-aware, emotionally safe, and practically grounded
ALSO AVAILABLE FOR
Keynotes and speaking engagements
Top 50 National Speaker from 7,000+ entrants | ISA Associate Member | 2026 Top 100 Speakers Award
The T.O.U.R. by Anissa Renae Kunda
Helping boutique tourism operators build businesses that outlast the founder.
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