First Name *

Last Name *

Email *

Phone *

Business Name *

I have a written business plan with clear financial targets that I actually use to make decisions. *

1 – No written business plan

2 – Basic or outdated plan.

3 – Written plan, rarely used.

4 – Current plan, used sometimes.

5 – Clear plan with financial goals, used regularly.

My business could run for a week without me before things start to fall apart. *

1 – Everything depends on me.

2 – Most tasks depend on me.

3 – Some tasks run without me.

4 – Most operations run smoothly.

5 – The business runs smoothly without me.

I know exactly who my ideal customer is and I have real evidence they want what I sell. *

1 – I rely on gut feeling.

2 – I have a general idea.

3 – I know my audience but have limited proof.

4 – I have good customer insights.

5 – I have clear evidence my ideal customers want what I sell.

I can clearly explain what makes my experience different from my competitors, and so can my customers. *

I have a simple marketing system that brings in enquiries consistently, not just word of mouth or luck. *

I capture my customers' details and have a deliberate way of bringing them back or getting referrals. *

My key tasks and the way we do things are documented, so the business does not live only in my head. *

My booking, payment and customer systems are modern and save me time rather than costing me time. *

I know my numbers. I track cashflow and I understand the difference between revenue, profit and cash. *

My income comes from more than one channel and I have a plan for the off-season. *

How long have you been in business? *

Just started

1 to 3 years

4 to 10 years

10 or more years

Approximate annual revenue *

Under 200k, 200k to 500k

500k to 1.5M, Over 1.5M

Prefer not to say

What is the one thing about your business that keeps you up at night? *

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